Peter Naylor, a media trade veteran who held senior advert gross sales positions at NBCUniversal, Snap and Hulu, is leaving Netflix in 2022 because it first tried to draw Madison Avenue to again its programming.
“Peter’s ardour, trade information and relationships have been invaluable as we get our promoting enterprise off the bottom,” stated Amy Reinhard, president of promoting at Netflix. “I wish to thank him for every little thing he has executed to construct our group, develop the enterprise, and make Netflix profitable.”
Naylor is the second of two high executives Netflix employed to run advert gross sales to go away the corporate. His departure comes as many media corporations nonetheless look like busy with the trade’s annual “front-end” work, with American leisure teams attempting to unload a lot of their promoting stock forward of the following programming cycle. Netflix and Amazon are thought to have encountered some headwinds as their entry into the market introduced a brand new glut of streaming stock.
Jeremi Gorman, who joined Netflix from Snap to handle advert gross sales, left the streaming firm in October. She shall be changed by Reinhard, who beforehand served as vp of studio operations at Netflix.
Extra coming quickly…
