To strengthen its mass media place in France, Netflix has joined forces with main tv channels TF1 and Newen Studios to co-finance its first French day by day drama, Tout pour la lumière.
Studio Newn has change into a number one producer of day by day drama packages in France, together with “Tomorrow is Ours”, “All of it begins right here” and “Life is so candy, even sweeter”. In the meantime, TF1 Group is the nation’s main enterprise channel by way of scores.
Tout pour la lumière is a household saga set on the planet of music and dance. Filming will start within the first half of 2025 at La Ciotat, a small city in Pito, southern France, and at studios in La Belle de Mai in Marseille.
The sequence is written by Coline Assous, Yentl Coubes and Maxime Cormier. The sequence will likely be govt produced by Céline François and overseen by Stéphanie Brémond, affiliate director of sequence and longform sequence at Newen Studios.
Underneath the partnership, Tout pour la lumiere will likely be out there on Netflix 5 days earlier than it turns into out there totally free on TF1 and its AVOD platform TF1+.
Pauline Dauvin, vp of content material at Netflix France, mentioned the day by day sequence “will make Netflix France
Subscribers can watch day by day TV sequence, a primary in France.
“This distinctive collaboration on manufacturing and distribution displays our shared dedication to innovation, bringing enjoyment to audiences and supporting inventive creation,” mentioned Dowen.
“Launching such an bold new day by day sequence is an thrilling undertaking for the corporate,” mentioned Pierre Branco, a former Warner Bros. Discovery govt who not too long ago joined Newen Studios as CEO. .
“We’re delighted to carry our experience in sequence into this distinctive partnership with TF1 and Netflix, designed to draw and retain new audiences.”
Ara Aprikian, govt vp of content material at TF1 Group, mentioned, “This partnership with Netflix and Newen Studios will ship an bold program of native originals and as soon as once more demonstrates our potential to search out new methods to fund and distribute our tasks to supply them with as broad an viewers as doable”.
The chief, who beforehand labored with Canal+ Group’s TF1 president Rodolphe Belmer, mentioned the “day by day dramatic occasion sequence” would permit TF1 to “enrich its content material providing in each linear and non-linear codecs and reaffirm its position as The position of historic companions in content material creation”.
Netflix’s transfer into day by day soaps is a part of the streaming firm’s technique to place itself as a mass media participant in key areas by means of reside content material and factual leisure. Earlier this 12 months, the service launched its first cleaning soap opera in Spain, “Valle Salvaje,” produced by Bambú Producciones and out there in all Spanish-speaking territories.
