Is generative synthetic intelligence a good friend or foe of Hollywood? A brand new studio backed by Peter Chernin and enterprise capital agency Andreessen Horowitz is eager on the latter camp — utilizing gen AI as a robust software for creatives.
Promise says it is going to produce films and TV exhibits and “pioneering new codecs that may allow a brand new era of AI artists and established Hollywood expertise to carry formidable artistic visions to life.” A part of the startup’s enterprise mannequin A key part is proprietary software program that may facilitate “reimagined manufacturing processes.”
The corporate’s three founders personal digital media bona fide: CEO George Strompolos, the previous founding father of creator community Fullscreen; President/COO Jamie Byrne, YouTube’s head of content material who helped launch the platform’s creator income sharing program; Chief Artistic Officer Dai Dave Clark is a marketer, enterprise director and synthetic intelligence filmmaker who created the quick movie “Battal,” which tells the story of the one black unit to reach at Omaha Seaside in Normandy throughout World Conflict II. .
Promise, primarily based in Los Angeles’ Venice neighborhood, raised seed funding from Peter Chernin’s North Street Co. studio and Andrew Chen of enterprise capital agency Andreessen Horowitz (a16z). The quantity of funding was not disclosed. At present, Promise has roughly 10 full-time and part-time workers. A consultant mentioned that when the corporate begins energetic manufacturing, headcount will “enhance” primarily based on manufacturing demand.
Chernin beforehand invested in Strompolos’ Fullscreen, which bought a majority stake to AT&T and the Chernin Group in 2014 and later turned their Otter Media digital video three way partnership. In 2020, the All-Display screen division was dismantled earlier than AT&T bought WarnerMedia to Discovery.
“Generative AI is undeniably thrilling, and we’re enthusiastic about George and Promise’s capability to empower storytellers,” Chernin mentioned in a press release. “The workforce understands that as we start to use generative AI to the artistic course of, we prioritize Considering of artists and creatives is the one option to go, and Promise has essentially the most artistic and user-friendly mannequin we have ever seen.
Strompolos mentioned Promise is investing in a brand new era of AI expertise “who mix conventional filmmaking expertise with cutting-edge technical experience to set new requirements for high-quality storytelling enabled by AI.”
“We consider this can be a transformative second within the leisure trade and studios should be constructed from the bottom up – round artists, expertise and new workflows – to unlock their full potential,” mentioned Strompoulos.
Byrne mentioned Promise is “supporting” a brand new era of AI artists and forging partnerships with “a broad vary of rights holders to carry their tales to life.” Clark mentioned the corporate’s objective is to “foster an area the place storytellers from all backgrounds can discover daring concepts, take dangers and push the boundaries of storytelling.”
Promise is growing a software program product known as MUSE, which it claims is a brand new manufacturing workflow system that integrates “the most recent era of synthetic intelligence expertise” in a simplified, collaborative and safe manufacturing setting all through the artistic course of, permitting artists to Capable of produce work of the very best high quality.
The corporate’s full title is “Promise Superior Creativeness Inc.” Its web site is promistudios.com.
Promise is hiring for open positions on the firm, together with gen AI director, gen AI graphics and movement artist, 3D artist, and gen AI artist improvement challenge lead.
As proven within the image above, L. Recipients: Promise founder and chief artistic officer Dave Clark, CEO George Strompolos, president/chief working officer Jamie Byrne
