Africa’s main magnificence present, awards and convention, The motherland is gorgeousis one among Africa’s largest occasions supporting the expansion of the native magnificence trade.
Magnificence In The Motherland brings collectively over 150 distinctive magnificence manufacturers which might be predominantly African-owned, in addition to worldwide manufacturers with vested pursuits in Africa and rising markets. Greater than 7,000 folks attended conferences, exhibitions, nail artwork competitions, promotional competitions and awards nights.
The highly effective on-line marketing campaign reaches an estimated 1.3 million accounts on social media, with artistic movies, pictures and memes shared by magnificence influencers, celebrities, trade consultants, entrepreneurs, lovers and contributors.
Community with prime trade leaders comparable to Onyeka Michael Ugwu, Linda Edozien, Banke Meshida-Lawal, Rantini Adebiyi-Olafusi, Leslie Okoye, Ore Lawani, Hilary Taiwo, Dr. Biya, Hilda Title, and head search, and celebrities like Anita Akide (Tacha), Uti Nwachukwu, Chigurl, Tomike Adeoye, Enioluwa Adeoluwa, Toke Makinwa, Lanre Da Silva, Bisola Aiyeola, and Anita Adetoyemaking a collaborative and interesting setting inside the magnificence house.
The message of “Great thing about the Nation” stays clear: to uplift, empower and join in our nation, Nigeria, by way of the ability of magnificence.
Communicate at an occasion sponsored by Constancy Financial institution, Lagos State Tourism Board, and Nectar Magnificence Heartfounding father of Nectar Magnificence Heart, beatrice bizarreexpressing her ardour for African-made magnificence merchandise and inventive manufacturers targeted on African magnificence. She emphasised the necessity to showcase the great thing about Africa in all points and break conventional limitations and stereotypes.
Linda Edozien, CEO of Barazahi Spa/Wellness explains: “The purpose of Lovely Motherland is to innovate the native magnificence trade and promote the event of our tradition and traditions.”
“Great thing about the Motherland” can be dedicated to altering Nigerian ladies’s views on magnificence and galvanizing extra help and funding for manufacturers and entrepreneurs. It’s not simply an occasion however a neighborhood for magnificence lovers, professionals, founders and wellness consultants.
BellaNaija is Lovely Motherland 2024 media associate
