Katrina Cukaj is a seasoned advert gross sales government who has held among the most senior positions at WarnerMedia and its predecessor corporations and has deep information of the right way to promote advertisements on CNN to potential sponsors It’s understood that she is going to be a part of Fox as government vp of promoting gross sales and portfolio advertising and marketing.
Her appointment marks one of the vital for Jeff Collins, who was named president of promoting gross sales, advertising and marketing and partnerships in January.
Cukaj shall be accountable for promoting gross sales technique for Fox Leisure’s linear and digital channels, in addition to superior promoting merchandise, model partnerships and negotiations inside the trade’s annual “upfront” gross sales course of.
“I’m excited to welcome Katrina to the Fox advert gross sales group,” Collins mentioned in a press release. “She is an impressive chief with a status as an innovator and a devoted and trusted companion to companies and shoppers. I sit up for her optimistic influence on our enterprise and group.
Previous to becoming a member of Fox, Cukaj was government vp of gross sales and shopper relations at WarnerMedia, the place he managed a big group of gross sales, advertising and marketing, strategic planning, analysis and artistic executives who labored with the corporate’s largest advertisers and media Purchaser cooperation. She additionally oversees income streams associated to linear tv, digital, direct response and premium promoting and is accountable for main cross-platform gross sales technique.
Throughout his tenure at WarnerMedia, Kukaj led groups instantly concerned in editorial and enterprise technique for the corporate’s information, leisure, youngsters and household, and teenage divisions. Early in her profession, Kukaj instantly oversaw CNN’s gross sales efforts, which included discovering sponsors for the community’s documentaries and authentic sequence.
“I am excited to affix Jeff and his group to assist them construct unimaginable momentum, and sit up for working with our advertisers to search out efficient methods to attach their manufacturers with Fox Leisure’s world-class content material and engaged followers. Join,” Cukaj mentioned. A press release.
She’s going to start her new position on October 29, 2024.
