The Detroit Pistons introduced a multi-year company partnership with Detroit-based StockX, the worldwide chief within the on-line market for sneakers, attire and collectibles. Beginning with the 2024-25 NBA season, the StockX brand will seem on the left chest of the Pistons’ official jerseys. Phrases of the deal weren’t disclosed.
Pistons vp Arn Tellem emphasised that the partnership goes past a typical jersey patch sponsorship to supply a broad partnership. The partnership will permit StockX to be uncovered to native, nationwide and worldwide NBA followers and set up a outstanding model presence on tv broadcasts, social media platforms and all through Little Caesars Enviornment.
“We’re excited to forge this partnership between two iconic manufacturers in Detroit and are proud to show the StockX brand on Pistons jerseys,” Tellem mentioned. “We look ahead to leveraging the collective energy of our manufacturers to interact Pistons followers outdated and new. We’re additionally excited to associate with StockX to develop off-site occasions on the intersection of sports activities, trend and tradition that align with our group’s mission to drive optimistic change within the Detroit neighborhood and past. Shared dedication.
The Pistons and StockX will even associate with the Pensole Lewis College of Enterprise and Design to supply college students with academic and programming alternatives in a singular means. StockX can be featured in a social media content material sequence, take part within the Pistons’ “Group Giving Again Occasion” in the course of the annual season of giving, and show its brand at Wayne State Enviornment within the Motor Metropolis Cruise.
“StockX sits on the intersection of sports activities and tradition, empowering individuals to commerce the issues they love,” Schwartz mentioned. “Along with the Detroit Pistons, we’ll join and interact our clients by connecting their love of basketball and keenness for the present tradition. We’re excited in regards to the energy of this partnership and the alternatives it supplies us for our group.” Excited to have a optimistic influence on town we name residence.
The Pistons will host a “Detroit Provides Again” occasion right now at Ares Campus Park to have fun the partnership. The occasion will function Pistons guard Cade Cunningham, Grammy-nominated artist Large Sean, Pistons legend Lindsay Hunter and former NBA star Jalen Rose. The occasion is free and open to the general public from 12:30 to five p.m. ET.
The Pistons partnered with worldwide sports activities advertising company Two Circles as a part of the partnership.
