Kendrick Lamar’s “Not Like Us” video celebrates the beloved rapper’s hometown of Compton, however a number of native enterprise house owners declare the video’s making introduced them financial losses.
Kendrick Lamar’s ‘Not Like Us’ video prices native companies income
in accordance with a Los Angeles Occasions Kendrick Lamar’s “Not Like Us” music video generated hundreds of {dollars} in income for a number of native companies in Compton, Calif., in accordance with a report launched Saturday (September 14) loss.
Corina Nice, proprietor of soul meals restaurant Alma’s Place, advised the Los Angeles Occasions that no prospects entered her restaurant the day the music video was filmed as a result of the car parking zone was filled with folks searching for video footage. She estimates she misplaced $1,800 to $2,200 on the day of the filming. Different enterprise house owners within the space are additionally affected.
Adelfo Antonio Garcia, a co-owner of Sunny Specific Connoisseur Quick Meals, advised the newspaper he additionally misplaced about $2,000. Clients nonetheless mistakenly imagine his restaurant is closed on Saturdays.
The enterprise house owners at the moment are asking Okay-Dot, his manufacturing firm pgLang or town to compensate them for misplaced income.
“It is so irritating not having electrical energy and fuel,” Nice advised the Los Angeles Occasions. “I used to be simply working all the pieces and never making any cash. I used to be actually doing it for nothing as a result of the little cash I made, I had to make use of It pays my workers.”
Native companies additionally criticized town’s lack of communication, claiming they weren’t knowledgeable prematurely that Kendrick was filming close to their companies.
A spokesperson for town of Compton advised the Los Angeles Occasions in a press release that town will search for “alternatives to speak extra successfully with our neighborhood about movie licensing sooner or later.”
“Compton’s companies, particularly small companies, are the spine of our metropolis. We need to proceed to maintain open strains of communication and do all the pieces we are able to to assist financial progress,” the assertion learn.
additional massive dimension The Compton Chamber of Commerce has been contacted for a press release.
Learn extra: Kendrick Lamar to headline 2025 Tremendous Bowl halftime present
Tam’s Burgers gross sales surge
Some companies have seen a rise in gross sales because of Kendrick’s “Not Like Us” video. Tam’s Burgers, a well-liked native restaurant the place Kenny filmed a few of his movies, reportedly noticed a spike in gross sales after the video was launched.
In an interview with TMZ (see beneath), a supervisor at Tam’s Burgers on the Compton location on Rosecrans Ave. noticed a gentle stream of consumers within the days after the “Not Like Us” video was launched on July 4.
Supervisor Lauro Hernandez advised the outlet that prospects have been ordering bacon cheeseburgers, which is what Okay-Dot ordered. Compton Rhyme has reportedly been frequenting the shop since she was a young person. Hernandez added that they did not ask for cash to movie within the restaurant, however Kendrick agreed to show the shop’s brand within the movie for publicity.
Learn extra: Persons are bored with “not like us” and do not need to hear it
Watch the Tam’s Burger proprietor speak about Kendrick Lamar filming his “Not Like Us” video at his restaurant beneath.
