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Marc Piasecki / Getty Photos Author, Gareth Cattermole/BFC / Getty Photos Author, Gilbert Flores / Getty Photos Author
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Tyla, Central Cee and Don Toliver
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panorama medium
On Wednesday (September 11), Bose unveiled a brand new advert for its Extremely Open earbuds, starring Tyla, Central Cee, Don Toliver and BLACKPINK’s Lisa. With manufacturing assist from Mustard, the 30-second clip follows the artists via varied actions.
The industrial opens with Tyra listening to music whereas a stylist designs her outfit. Elsewhere, Cee could be seen casually asking for tea on set. Contemplating Tolliver’s North American leg of his “PSYCHO TOUR” kicked off in October, it is becoming that his scene takes place on a tour bus. Lastly, Lisa was noticed carrying wi-fi headphones throughout rehearsals.
“Generally you may overlook it is there, however it’s not going anyplace,” Toliver stated of the headphones on the Bose web site. Tyra added: “I actually love the look of those. So trendy.
Bose’s Extremely Open earbuds, launched in February, characteristic a cuff-shaped design designed to maximise all-day carrying consolation. Priced at $299, it is at the moment accessible in 5 colorways: traditional black, white, two blues, and a limited-edition silver celebrating the corporate’s sixtieth anniversary.
“The one-bud phenomenon is actual. We all know individuals desire a approach to hearken to music whereas nonetheless staying linked to the world round them,” Bose chief product officer Raza Haider shared in a press launch. “We got down to utterly reimagine the way forward for wearable audio and ship higher, extra lovely, and extra snug options that ship the most effective of each worlds. Bose Extremely Open earbuds do exactly that. Now you possibly can get pleasure from your music anytime, anyplace and life.
It has been an excellent 12 months for each artist featured in Bose’s newest marketing campaign. Tyla shared her debut album in March, whereas Cee rose to fame with “BAND4BAND” and “Did It First,” that includes Lil Child and Ice Spice respectively.
