UTA alumna Kristin Myers has joined podcast trade analysis and advocacy agency Sounds Worthwhile as a principal. She is going to work with founder Bryan Barletta and associate Tom Webster to broaden the agency’s consulting capabilities.
Myers joins Sounds Worthwhile after serving as govt director of enterprise improvement and podcasting at expertise company UTA. In recruiting Myers, the agency aimed to assist shoppers discover “untapped alternatives to broaden messaging into adjoining industries comparable to movie and tv, books, video games, the nonprofit sector and rising applied sciences.”
“Podcasting is now an inescapable phrase in media. It is endured twenty years of open progress, pandemic-induced booms and busts, and greater than its justifiable share of Saturday Evening Stay jokes, however in the long run, it proved “Kristin becoming a member of the Sounds Worthwhile group provides large worth to our current companions whereas increasing upon the muse we’ve constructed over the previous 4 years. Main industries are totally conscious that audio and podcasting have to be a part of their plans. ”
Myers has a deep background in audio content material, together with work at Stitcher, startup Anchor (acquired by Spotify in 2019), and serving as artistic director at Dan Harmon’s Starburns Audio.
“Audio varieties the significant connective tissue between all different types of media and storytelling. The job is not about defining audio. Fairly the alternative in truth. It is about reimagining its position and the way it makes an affect,” says Mai els stated.
Myers is anticipated to disclose her lucrative-sounding swap on the Podcast Sports activities Convention in Washington, D.C., on Tuesday.
