United Expertise Company (UTA) has signed with content material creator Banijay Leisure. The company will function advertising and marketing advisor and expertise consultant for Banijay Branded Leisure (BBE), the group’s specialist arm targeted on brand-funded content material.
Launched in November 2023, BBE goals to leverage Banijay’s world manufacturing experience to supply content material options to entrepreneurs. The division works with promoting businesses, media firms and instantly with manufacturers to enhance conventional advertising and marketing methods.
UTA’s position is to introduce BBE to manufacturers, promote brand-sponsored leisure and exhibit its significance in advertising and marketing methods.
BBE helps Banijay Leisure’s producers in creating branded content material globally. Current initiatives embody “Massive Brother – Knossi Version” for Twitch and Joyn, Guinness’ “Niall Horan’s Homecoming” for Prime Video and “Maître Chocolatier – Talenti in Sfida” for Lindt.
The partnership extends to Banijay Dwell and its associates – Balich Marvel Studio and The Independents – to supply extra branded content material alternatives.
Sam Glynne, head of leisure and tradition advertising and marketing for UTA EMEA, mentioned: “UTA is well-positioned to assist BBE discover one of the simplest ways for the model to leverage its mental property rights. Our leisure advertising and marketing group has in depth expertise with manufacturing and distribution firms. and achieve insights into how one can assist the sector diversify into branded leisure.
Carlotta Rossi Spencer, Head of Enterprise Growth, Branded Leisure at Banijay Leisure added: “BBE conceptualizes and delivers premium branded content material that speaks to folks around the globe. The division works with Banijay Leisure’s group of main world producers to develop its portfolio {of professional} creators. Alternatives to ship world-class storytelling to manufacturers similar to Lindt, Pantene and Birra Moretti. popularity.
