Paramount+ introduced its new take care of South Korean streaming service Coupang at a panel hosted by Content material London.
Talking about Paramount+’s place in Asia, Lisa Kramer mentioned: “In Asia, some firms are spending thousands and thousands of {dollars} on native content material. It is a steep step ahead, so in South Korea Establishing flagship channels in such locations could also be a factor of the longer term.
“However for us, with the American content material that we do finest, it is easy to search out new companions.”
The chief identified that the settlement with Coupang “isn’t just a one-time fee settlement for his or her companies, however it’s a pipeline. So they’re aggregating channels, so we are going to construct channels on their companies.
The media group will completely merge with Paramount Worldwide upon completion of its take care of Skydance Media in 2025.
Two years in the past, Paramount+ partnered with Tving, one other Korean streaming platform. That is a part of a worldwide settlement between Paramount and Cj Enm, a co-owner of Tving.
