The Macy’s Thanksgiving Day Parade has been on the rise within the post-pandemic streaming period, and this 12 months isn’t any exception. NBC and its streaming sister Peacock’s vacation anchor hit a report 31.3 million viewers on Thursday as Individuals welcomed the annual Thanksgiving vacation in TV custom.
The retail big’s 98th annual parade, that includes marching bands, Broadway theater troupes, celebrities, floats and big inflatable balloons, drew 2,360 individuals alone, broadcast stay on NBC from 8:30 a.m. to 12 midday ET. 1000’s of spectators, spectacular. The ability was sufficient to make the parade the most-watched linear tv leisure particular since ABC’s Oscars in February 2020.
“The Macy’s Thanksgiving Day Parade is an occasion that we’re extraordinarily pleased with, and we’re excited to know that each NBC and Peacock are seeing record-breaking viewership,” mentioned Jen Neal, govt vp of stay occasions and particular programming. NBCU Leisure . “The parade is a practice like no different. 12 months after 12 months, it is the easiest way to kick off the vacation season, and we’re excited to be part of it with our companions at Macy’s.
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Complete viewership for the parade was up a strong 10% in comparison with 2023.
The stay TV present averaged a 5.4 score amongst adults 18-49, the best score amongst Leisure TV reveals since ABC’s 2021 “Dick Clark’s Rockin’ New 12 months’s Eve with Ryan Seacrest” Highest rankings.
“The Macy’s Thanksgiving Day Parade is a beloved custom that marks the beginning of the vacation season annually. Macy’s is honored to deliver this iconic expertise to life and create inspiration by means of world-class leisure and moments of pleasure that solely we will provide our prospects and our nation, says Will Coss.
Excessive turnout for the Macy’s Parade boosted the Nationwide Canine Present introduced by Purina, one other NBC Turkey Day custom. The canine recognition contest attracted 12.2 million viewers throughout all platforms, a 5% enhance from final 12 months.
Total, NBC had a Thursday price celebrating. Within the night, a particular Thanksgiving version of Sunday Evening Soccer drew 26.6 million viewers because the Miami Dolphins misplaced 30-17 to Inexperienced Bay. The night present on “The Tonight Present Starring Jimmy Fallon” notched the present’s highest whole viewers (2.8 million) since final 12 months’s Thanksgiving evening episode. The identical goes for “Late Evening With Seth Meyers” (1.5 million).
The Macy’s Thanksgiving Day Parade broadcast is produced for NBC by Silent Home Productions. Baz Halpin, Mark Bracco and Linda Gierahn function govt producers. Sacha Mueller serves as co-executive producer.
