German media big Bertelsmann has reached an settlement with synthetic intelligence firm ElevenLabs to make use of its platform and instruments to assist drive innovation and enhance manufacturing processes throughout a spread of Bertelsmann’s companies.
The purpose is to work collectively to search out methods for the London-based ElevenLabs software to assist Bertelsmann create new merchandise and speed up and simplify the manufacturing, advertising and marketing and distribution of present belongings.
Bertelsmann Group is without doubt one of the largest media teams in Europe. It owns RTL Group (together with prime tv channels in Germany, the Netherlands, France, Hungary and Luxembourg in addition to manufacturing big Fremantle), the world’s largest e-book writer, Penguin Lan Bookstore, music big BMG, plus advertising and marketing, training and funding arms.
In line with ElevenLabs, the companions envision utilizing ElevenLabs instruments to supply “practical speech and sound era” and audio instruments to “assist manufacturing and pre-production” for the Bertelsmann division. It’s stated that synthetic intelligence instruments will assist Bertelsmann departments discover methods to broaden their affect and productiveness. The hope is that the potential for accelerated manufacturing will spark creativity, in the end resulting in the creation of compelling new merchandise.
“By means of Bertelsmann’s Expertise and Knowledge Alliance and its lately launched Synthetic Intelligence Middle, we’ve got been on the forefront of making use of new applied sciences in our enterprise and establishing partnerships to speed up the adoption of GenAI options in our enterprise. ElevenLabs leads the way in which with superior synthetic intelligence options that guarantee high-quality and multilingual audio experiences.
ElevenLabs makes a speciality of audio manufacturing and constructing high-quality synthetic intelligence fashions based mostly on licensed supply supplies. ElevenLabs particularly declares licensing agreements with notable figures in media and leisure, such because the estates of Judy Garland, Burt Reynolds, James Dean and Jerry Garcia. In September, ElevenLabs signed a licensing settlement with famend well being skilled Deepak Chopra. The deal makes Chopra’s distinctive voice obtainable as an audiobook reader to customers of ElevenLabs knowledge. The 2 additionally collaborated on the “Digital Deepak” synthetic intelligence chatbot, which was skilled on Chopak’s greater than 90 books and quite a few public appearances in order that customers can ask the chatbot questions and obtain solutions in Chopra’s synthesized voice. .
“Along with Bertelsmann, we need to push the boundaries of what’s potential in storytelling,” stated Mati Staniszewski, CEO of ElevenLabs. “Whether or not it’s making richer audio, rushing up manufacturing, or making content material accessible throughout languages, our collaboration is about discovering new methods to deliver creators and audiences nearer.”
Companions famous that 36 models throughout Bertelsmann’s huge group already use ElevenLabs synthetic intelligence instruments in some type.
“This partnership displays a shared purpose: to make use of synthetic intelligence to assist creators do what they do greatest, not exchange them,” ElevenLabs stated.
