Greenpeace is ready to alter the way in which individuals speak about local weather change in a humorous method by its new animated sequence.
My Pet Tracks is an animated comedy aimed toward Gen Z however appropriate for audiences of all ages, telling the story of 15-year-old Bella and her sentient carbon footprint, Betty, who’s crammed with among the world’s worst air pollution the collective guilt of The 2 embark on a surreal journey by time and area, experiencing firsthand essentially the most vital local weather change impacts attributable to Massive Oil.
Mixing dystopian drama with sci-fi language and a robust humorousness, the present takes place in a world the place executives determine a solution to erase their very own consciences, permitting them to turn out to be the final word businessmen. and creates an nearly inhumane impediment to the event of the present.
Watch the primary trailer for the sequence beneath.
“With ‘My Pet Tracks,’ we’re not simply making a TV present—we’re sparking a motion,” mentioned Mikyoung Kim, Greenpeace East Asia program supervisor. “By harnessing the facility of animation and comedy, we’re creating a brand new language to speak about local weather change that resonates throughout generations and cultures. This sequence represents our dedication to exploring revolutionary methods to interact individuals And empower them to battle for the way forward for our planet.
The sequence is produced by Prague-based animation studio Wit & Knowledge, which has a robust background in socially aware filmmaking and has labored with organizations reminiscent of Greenpeace, UNICEF, and the Voss Wildlife Basis. The sequence is directed by acclaimed filmmaker Daniel Hen, who studied below legendary Czech surrealist filmmaker and stop-motion animation legend Jan Švankmajer.
With My Pet Tracks, Greenpeace hopes to bridge the local weather communication hole by utilizing humor to precise complicated environmental ideas and make them extra interesting to a wider viewers.
Hen mentioned on the present, “The completely primary core is this concept that if we are able to chuckle at local weather change, then we are able to begin speaking about it critically and convey it into the general public consciousness as a result of it isn’t that scary that Folks rapidly tune out of it. Many individuals do not wish to hear about it, but when they’re already concerned, we are able to flip round and speak about it extra critically.
He explains that the objective of the sequence is to entertain first after which educate, “however not in a documentary sense. We wish to train individuals in a extra emotional method.” He cites Netflix’s “Mr. Bates vs. the Submit Workplace” for instance. “Journalists have been reporting on this occasion for years, however when viewers noticed the dramatic presentation of it, they bought actually offended. “
In keeping with the director, “Wit & Knowledge” has compiled a seven-episode bible, and the script for the pilot episode of the present has additionally been written. As soon as the pilot is produced, the group will use the episode to draw extra traders to finish the primary season and probably take it to festivals and markets around the globe.
As for distribution, “Our objective is to have the total sequence out there on streaming. The minimal expectation is a YouTube sequence, however we hope to go to festivals with our pilot and convey the script, and if anybody desires to take us on, please discover a streamer Media companions that we are able to work with to finish the season.
“I have never pitched something to Netflix or different huge streamers earlier than, so I am unable to get entry codes proper now, so the thought is to make it one of the best we are able to after which let individuals come to us.”
Hen mentioned that if the massive international streamers do not come on board, his group would not rule out adapting their seven-part sequence right into a function movie, which will surely display screen at movie festivals earlier than searching for a wider launch. In any case, the long-term objective is to not create a industrial product, however to create one thing enjoyable, attention-grabbing, and that may have a constructive affect within the battle in opposition to local weather change.
