colourful Lagos Cocktail Week (LCW) 2024 It is over, and Pernod Ricard Nigeria We’re delighted to announce one other profitable entry into this prestigious competition.
This 12 months’s celebrations spotlight a particular milestone, with Lagos Cocktail Week celebrating its tenth anniversary, with Absolut Watermelon Vodka taking heart stage at varied occasions.
Guests to the Cocktail Village can get pleasure from distinctive signature drinks that showcase the flexibility of every Pernod Ricard model. Absolut Watermelon made its debut at this 12 months’s LCW, demonstrating its flexibility with Absolut Watermelon Cosmopolitan, Absolut Watermelon Lemonade and Absolut Watermelon Frozen Vodkarita.
Absolut Vodka Bar hosted a “Sip and Paint” occasion, offering attendees with a snug setting to specific their creativity whereas sipping on Absolut watermelon. As well as, an attention-grabbing cell phone pendant making expertise was held on the Absolut sales space on the second day, which was warmly welcomed by the friends!
In the meantime, the Pernod Ricard Pleased Hour at LCW model time delighted contributors with a tasting and repair ceremony hosted by Absolut ambassadors. Maze X Xtreme delivered an explosive stay efficiency that raised the vitality stage of the occasion.
Instructional programs and accountable ingesting
Along with cocktails and competitions, Pernod Ricard is reinforcing its dedication to accountable ingesting by instructional seminars this week, highlighting the corporate’s ongoing efforts to advertise protected consumption habits.
A key function of this 12 months’s occasion is the “Drink Extra Water” marketing campaign launched by Pernod Ricard in 2021 as a part of its sustainability and accountability roadmap. The marketing campaign goals to sort out alcohol abuse amongst younger folks, with a daring message about accountable ingesting, with water distributed all through the occasion to encourage reasonable ingesting.
Pernod Ricard: Dedication to Nigeria
Pernod Ricard demonstrates its long-term dedication to connecting the folks of Nigeria by thrilling occasions and significant engagements. The corporate maintains its management in Nigeria’s beverage trade with the launch of latest Absolut Watermelon and infusing Olmeca Tequila with a way of spontaneity.
As one other thrilling Lagos Cocktail Week involves a detailed, Pernod Ricard hopes to create extra unforgettable experiences within the years to return.
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