GlenfiddichThe world-renowned single malt whiskey model celebrates the launch of its Daring Futures 2.0 marketing campaign, persevering with its mission to encourage people to tackle challenges, face their fears and break by obstacles on their strategy to success.
In an unique press occasion held at The Speakeasy, the model launched this 12 months’s Mavericks labeled “Rejoice the Daring 2.0” – Mr Eazi, Nancy Isime, Ifeanyi Nwuneand William Chetchet – as a key collaborator on this daring new chapter.
The Daring Futures 2.0 marketing campaign will formally launch on October 20, 2024, with the launch of restricted version sleeve designs. The marketing campaign encourages people to push boundaries and attain their full potential, echoing the model’s philosophy of redefining success by boldness and creativity.
Through the press convention, visitors got a complete understanding of the occasion’s imaginative and prescient, objectives and upcoming actions. A serious spotlight was the chance to listen to instantly from the Mavericks as they shared private tales of perseverance, creativity and pushing boundaries, values which are core to the Glenfiddich ethos.
Returning collaborator Mr. Eazi expressed his pleasure, saying:
“It’s an enormous honor to be a part of the Daring Futures marketing campaign for the second time. Glenfiddich’s dedication to boldness and creativity aligns completely with my journey of fearlessness and overcoming concern.
Nancy Isime echoed these sentiments, including:
“It is an honor to as soon as once more work with a model that believes in pushing boundaries. Glenfiddich’s precept of success by self-challenge is one thing I’ve deeply skilled in my skilled and private journey, and I’m very comfortable to be a maverick. “
Ifeanyi Nwune inspired attendees to ascertain the long run, saying:
“Daring Futures 2.0 is full of thrilling components and I can’t wait for everybody to expertise what we’ve created.”
The convention continued with an enticing Q&A session, the place media attendees had the chance to realize a deeper understanding of the manufacturers and collaborators’ private experiences. beside Shafi Bello In her presence, every maverick shared reflections on their profession paths, highlighting the values of perseverance, creativity and an unwavering dedication to pushing boundaries – traits that align with Glenfiddich’s model ethos Consistency – is a key part of their journey to the highest of their careers.
After the occasion, the collaborators loved a heat dinner at Wine Lab, adopted by a celebration get together at WBar. The spotlight of the evening was John BoyegaThe British actor and filmmaker, a self-driven and artistic particular person who thrives within the diaspora, joined the celebrations to reward his collaborators and specific his deep admiration for the audacity and creativity with which they pursued their careers.
The Celebrating Daring 2.0 marketing campaign will proceed with a collection of thrilling occasions together with Glenfiddich Experimental Nights, sleeve launches and Mavericks meet-and-greets in Lagos and Abuja. These occasions will additional reinforce Glenfiddich’s dedication to inspiring braveness, creativity and innovation.
About Glenfiddich
Based by innovator William Grant in Dufftown, Scotland, Glenfiddich was born from the distillery on Christmas Day 1887. Fiddy’s excellence extends over greater than 130 years, turning into the primary single malt Scotch whiskey to be actively marketed exterior Scotland.
Though Glenfiddich is now bought in additional than 180 nations around the globe, the model is among the few single malt distilleries to be fully family-owned and remains to be constructed by William Grant and his household in the identical distillery Distillery manufacturing.
About William Grant & Sons
William Grant & Sons is an impartial, family-owned distillery primarily based in the UK, based in 1887 by William Grant. Consists of the world’s hottest single malt whiskey Glenfiddich®, The Balvenie® vary of handcrafted single malt whiskeys and the world’s third largest blended Scotch Grant® in addition to different iconic spirits manufacturers corresponding to Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila, Tullamore DEW Irish Whiskey®, Monkey Shoulder Whiskey and Drambuie.
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