At the moment, most Brazilian exhibitors are changing projectors bought about 10 years in the past through the digital transformation course of. Attendees at subsequent week’s convention of Latin America’s largest theater house owners in Sao Paulo mentioned the timing for the brand new investments could not be worse as they’re nonetheless recovering from losses through the pandemic and BOs are additionally harm by a scarcity of U.S. content material .
Luiz Fernando Morau, CEO of consultancy Integradora Digital, mentioned that usually, the helpful lifetime of digital projectors working in Brazil ends after 10 years of use. Humidity has additionally contributed to the deterioration of the projectors right here, not solely as a consequence of native climate circumstances but additionally as a consequence of lengthy intervals of shutdown through the pandemic, when the air-con was turned off.
Morao mentioned one more reason to exchange the projectors was to improve to laser projectors, which supply superior picture high quality in comparison with the xenon projectors utilized in Brazil.
With money strapped and native rates of interest hovering, some exhibitors are renting new laser projectors as an alternative of shopping for new ones.
There are two rental corporations working regionally: Santa Clara gives Barco projectors, and OrionPC gives Christie projectors.
“I used to be reluctant at first, however now my evaluation is that leasing may be an excellent choice for exhibitors who do not have the assets to purchase a projector. They pay 96 months of lease after which a nominal payment to purchase the gear. worth. kind.
Morau mentioned the 2 rental corporations are in a position to supply favorable circumstances to exhibitors as a result of they finance projector purchases by means of credit score strains from Brazil’s FSA fund. The rate of interest on this particular line of credit score is far decrease than that of Brazilian banks.
Regardless of all these difficulties, there’s a consensus that digitization has been optimistic for each the business and moviegoers. Latam Dolby director Luciano Taffetani harassed that digitization has enabled cinemas in small and medium-sized cities to display screen prime films concurrently cinema chains in massive cities.
Tafitani mentioned that digitization additionally permits moviegoers in small cities to have the identical high-quality expertise as theaters in massive cities.
“Within the pre-digital period, small city cinemas usually acquired prints that had technical issues as a result of they had been already extensively obtainable in bigger centres,” Taftani instructed kind.
Taftani added that digitization additionally reduces the price of movie manufacturing and distribution, as copies not should be printed and shipped to cinemas.
“Digitalization has revolutionized and strengthened the theater sector in Brazil. I imagine there’s quite a lot of room for development, particularly in cities with a inhabitants of fifty,000 or 100,000 however with no single display screen,” he mentioned.
