picture
Picture supply
Kevin Mazur/Getty Photographs Author
Picture measurement
panorama medium
The primary of many collaborations between Beyoncé and Levi’s arrived on Monday (September 30). The pair determined to reimagine some basic advertisements, beginning with a contemporary tackle the model’s 1985 “Laundromat” advert starring Nick Kamen.
Within the video, Beyoncé walks right into a laundromat, sporting blonde hair, after which casually takes off her garments whereas everybody watches, leaving solely a pair of Levi’s boxer briefs. Appropriately, “LEVII’S JEANS” comes from Cowboy Carter Enjoying within the background.
“For generations, originalists, rebels, dreamers and laborious employees have been making waves in our denim. As we speak, we’re including a brand new chapter to that story with a trailblazer,” the model mentioned in a press release. reads the outline of his YouTube video.
“My tune ‘LEVII’S JEANS’ celebrates what I consider to be the last word American uniform – the one all of us put on with satisfaction. I am honored to be working with Levi’s to create an quintessentially American look,” Beyoncé mentioned in a press assertion mentioned. Empower girls and respect their energy.
The partnership is predicted to incorporate a wide range of digital and print activations in addition to unique merchandise. At present, followers should buy Beyoncé’s clothes within the advert via the Levi’s web site. She is sporting a white Important Sporty T-shirt and 501 90s girls’s denims.
Kenny Mitchell, chief advertising and marketing officer of Levi’s, chimed in: “We’re partnering with Beyoncé to discover the ability of reimagining via this marketing campaign to assist us join with our followers in new methods. Make connections and help the expansion of our girls’s enterprise because the definitive denim way of life model.
Particulars concerning the upcoming launch are nonetheless underneath wraps. In the meantime, the “Texas Maintain’em” singer has been busy selling her new whiskey firm, Sir Davis.
