Netflix marks the most recent improvement in its dwell occasions enterprise with its fourth annual Geek Week, a beforehand five-day digital occasion throughout which the streamer aired information about its new and returning YA, sci-fi and fantasy TV reveals Information about , video games and flicks has amassed greater than 50 experiences in 25 cities all over the world.
On September 19, Atlanta’s Dairies occasion area attracted greater than 1,000 screaming attendees to expertise the expertise first-hand, with 40 recreation bulletins and premieres garnering practically 640 million impressions on Geek Week content material throughout platforms, and 19 celebrities in particular person Appearances embrace stage host Joe Manganiello and “Ragnarok” filmmaker Zack Snyder, in addition to a number of followers with tattoos of the corporate’s IP, Netflix’s vp of collection advertising for the U.S. and Canada Shelly Gillyard considers it a win.
“Dwelling with followers in actual life is a check for us to see how far we are able to go,” Gilliard advised us kind. “We picked a location referred to as Atlanta that had an amazing out of doors area and a theater, and we had been excited to fill the theater up. There have been over 1,000 followers there. After we noticed the outcomes that week, it was thrilling for us For me, it is actually about engagement and dialog at occasions and occasions, after which the precise dwell efficiency, with over 639 million impressions, it looks like an enormous success.
A detailed cousin of Netflix’s Tudum Fan Occasion, which first launched in 2020 throughout the COVID-19 pandemic, it’s a virtual-only, multi-day expertise that features bulletins for all of Netflix’s compelling titles , together with non-geek productions (comparatively talking) like Bridgerton, Geek Week begins in 2021 as a five-day, audience-less taping occasion.
In 2023, the format stays the identical, however Netflix is beginning to arrange the slew of style bulletins into days devoted to collection, motion pictures, animation, and video games. Final yr, the occasion hosted a three-day digital showcase, a “Insurgent Moon” day, and a variety of “Geeked Ink” pop-up retailers providing tattoos throughout the on-line occasion.
This yr, Netflix determined to host an in-person occasion in Atlanta on the ultimate day of the convention, September 16-19, internet hosting greater than 1,000 attendees for the expertise and a dwell screening of Snyder’s Ragnarok. That Geeked Ink tattoo store confirmed up, and the Geeked Trivia occasion was held on the Atlanta Creamery.
Whereas nowhere close to the dimensions of Netflix’s first dwell part for Tudum, which debuted in Brazil final yr to 11,000 viewers, it is one other vital addition to the streaming medium that goals to have interaction followers with dwell experiences. years of time and funding.
That is just the start, as Gillyard and her staff regrouped to element how the primary dwell Geeked Week expertise went and what they’ve determined to do in 2025, which can contain combining the expertise with Tudum.
“Tudum, we’re excited to come back again subsequent yr. We’re within the early planning phases,” Gilliard mentioned. “The ‘Geeky’ title is admittedly essential to our fan base. So how will we have a look at these two occasions? Is there a way we are able to tie these occasions collectively? So we’re nonetheless speaking about these early days. factor, however this style and the ‘Geeked’ title and the ‘Geeked’ fandom is one thing we’ll all the time discover a approach to have fun.
