Saweetie will get attractive in her new music video for “Is It The Approach.” The Bay Space consultant who seduces males on the streets of London with simply her eyes takes her time to record the issues which may ship her suitors right into a trance.
Within the Tajana Tokyo-directed video, the 31-year-old confidently wears quite a lot of fashion-forward seems to be and choreographs in icy blue tones. “Is It The Approach” is a pattern of Jill Scott’s traditional 2000 file “The Approach,” which additionally seems within the visible.
“Blasian group, tremendous thick, California chick/Photogenic, take an image, high of each record/Mrs. “Make-It-Occur, do the numbers, make ’em mad,” the Grammy-nominated rapper says within the first the poem boasts.
“Is It The Approach” joins Saweetie’s party-friendly “Nani,” launched in Might, in addition to the unapologetic “My Finest,” which landed on former President Barack Obama’s summer season 2024 playlist record. Moreover, she launched the track “Richtivities” earlier this yr.
“What the track and video are about is simply embracing your individuality,” Saweetie defined on Friday’s (September 27) episode of Is It The Approach. The Jennifer Hudson Present. “I’ve all the time been a fan of ladies, particularly girls from different cultures…that is simply an ode to massive bosses such as you who deal with enterprise.
“I have been on this awkward stage of just about rising up and rising up, and thru that stage, I’ve modified lots inside,” she continued, detailing how her mom helped her as she ushered in a brand new period. Assist her creatively. “She was the primary to criticize as a result of she knew the transformation I had gone by over the previous few years.”
Watch Saweetie’s stunt within the “Is It the Approach” video above.