PasodanThe world’s main toothpaste model has launched a nationwide oral well being marketing campaign aimed toward reaching 2.1 million main faculty college students in 4 states in Nigeria.
The measure, which is a part of Pepsodent’s ongoing mission to advertise oral hygiene, will cowl 3,818 faculties in Lagos, Ogun, Oyo and Kano states.
The college revitalization train began concurrently on Tuesday, September 17, 2024, in 20 main faculties in Lagos. In Lagos, the marketing campaign will cowl Native Authorities Areas (LGAs) together with:
– Alimosau,
– Ajeromi Ilodor,
– Oshodi-Isolo,
– Ikeja,
– Kosov,
– aggeg,
– Mushin,
– Surulere,
– Somolu,
– Ifako Ijaye,
– and Lagos Mainland.
At Oyo, the native authorities companies concerned embody:
–Affigio,
– Atiba,
– At the moment,
– Ragru,
– Oluyole,
– actually,
– Akinyele,
– I do,
– Ogbomoso,
– and Oyo East and West.
In Ogun State, the native administrative areas embody:
– Wait Ohta,
– O’Ward,
– and Abeokuta North and South.
The native authorities areas of Kano embody Ungongo, Kumbotso, Nassarawa, Gezawa and Gwale.
Collaborating faculties in Lagos embody De-Brilliant Nursery and Main College, Dele Ajomale Main College, Isolo, Ire-Akari Main College, Isolo, Kusoru Main College, Isolo, Olokun Main College, Isolo, Ayo Adegboyega Main College, Ejigbo, Ejigbo Mannequin Main College, Ejigbo, Ifoshi Main College, Ejigbo, Imakiyo Main College, Ejigbo Amongst different issues.
Talking about this initiative, Ou ZejiangAdvertising government Unilever Oral Care Nigeriaemphasizes the significance of early intervention in establishing lifelong oral hygiene habits.
“Habits are fashioned from an early age, which is why we deal with elementary faculty college students to assist them develop the vital behavior of brushing day and evening utilizing fluoride toothpaste like Pepsodent. This early intervention can result in lifelong, life-changing habits,” Gyang clarify.
Gyang additional famous that easy actions equivalent to brushing your enamel twice a day and utilizing fluoride toothpaste may also help stop the onset of cavities and enhance general oral well being.
“Correct brushing and use of fluoride toothpaste are key to lowering the danger of oral illness. By enhancing oral well being, we not solely enhance a person’s general well-being, but additionally assist cut back faculty and office absences attributable to oral well being issues.
She highlighted the position of kids as highly effective brokers of change, saying: “Youngsters can affect the adults round them, encouraging mother and father and guardians to develop the behavior of brushing their enamel twice a day. By educating these younger change-makers, we’re nurturing a sequence of The response may have a constructive impression on all the household and neighborhood.
Gyang careworn that the marketing campaign is a part of Unilever’s wider social mission, which is deeply embedded in its purpose-driven manufacturers. “At Unilever, we intention to make sustainable dwelling commonplace, and our manufacturers play a key position in driving this mission. By Pepsodent, we work to enhance oral well being around the globe and guarantee entry to very important oral hygiene educate.
She added: “That is the start of our actions for the 2024/2025 educational session. Going into subsequent 12 months, we plan to broaden our actions to different states. All that is a part of Pepsodent’s social mission and we intention to serve 10 million Nigerians by 2025 Making a Constructive Impression for Children In 2025, we are going to broaden this marketing campaign to extra states, persevering with our mission to make sure each youngster has entry to oral well being schooling.
Mary Gbemisola AkindolaThe model supervisor reiterated the significance of the initiative in elevating oral well being consciousness and pointed to the extra efforts that PepsiCo makes outdoors of faculties.
“Along with applications in our faculties, we work with our companions, the Nigerian Dental Affiliation, to take our oral well being marketing campaign to numerous communities throughout the nation, with a particular deal with rural areas the place entry to dentists is restricted,” Akinola defined.
“This work is carried out in partnership with the federal Ministry of Well being, state ministries of well being and federal and state schooling boards to make sure we attain the broadest attainable inhabitants and have an enduring impression on oral well being consciousness throughout the nation.”
In response to activation, besed odontanThe principal of Ejibo Mannequin Main College expressed pleasure concerning the transfer and identified that it’ll tremendously improve college students’ skills and improve youngsters’s self-confidence.
She thanked Unilever and Pepsodent for his or her dedication to enhancing oral well being throughout Nigeria and affirmed the varsity’s dedication to encourage college students to take care of common oral hygiene.
As BEST continues to broaden its attain, the model stays dedicated to creating an enduring distinction within the lives of kids in Nigeria and past.
Sponsored content material
