Lenny S is the senior vp of Roc Nation. He describes himself as an “approachable” one that has an elite stage of affect within the music trade. So far as this episode is worried Dimension XXL On the Monitor Podcast, Lenny S discusses his unwavering success as an A&R, working with Jay-Z for over three many years, his upcoming e-book primarily based on the now-famous Golden Sofa, and turning into the creator of the rap sport a part of an necessary second in historical past.
Lenny received into hip-hop as an unbiased road promoter in his hometown of the Bronx, then labored for a 12 months at Dangerous Boy Data and in 1996 as an intern at then-upstart label Roc-A-Fella Data. He shortly turned a key participant for Roc and has been firmly on Jay-Z’s proper hand ever since.
Lenny’s first undertaking as an A&R was when Roc-A-Fella assigned him to supervise the rating for his or her 1998 movie The streets are watching. After Roc’s unprecedented success within the late Nineties and early 2000s, Lenny S later labored as an A&R for Virgin Data. When Hov turned president of the label, he accompanied Jay-Z to Def Jam. Lenny has labored with the likes of Rick Ross, DJ Khaled, The Roots and his favourite rapper, Ghostface Killah.
Having labored intently with Jay-Z for such a very long time, Lenny S shared the perfect recommendation he is ever obtained from the Brooklyn mogul. So far as Lenny is worried, it is a lesson he continues to take to coronary heart in each side of his life.
“That is one thing I stay by day by day and I inform everybody,” Lenny S mentioned of Hof’s phrases of knowledge. “[Jay-Z’s advice]: “You aren’t getting what you deserve, you get what you negotiate for.” I believe that is actually necessary as a result of for many of my profession, I believed I’d be rewarded for what I did, what I put in, Or I get what I deserve for one thing I do for somebody, and typically it by no means comes again. I do know it is nobody’s fault however mine. If I didn’t negotiate a share of the deal, I wouldn’t owe something.
Throughout his hip-hop profession, Lenny S additionally took his love of candid pictures to the subsequent stage. Within the coming months, Random Home Publishing will publish Lenny’s e-book primarily based on pictures of well-known artists posing on the hanging gold sofa in his Roc Nation workplace. He has not but revealed the title. It is simply one other side of the Roc Nation senior vp’s fascinating decades-long journey on this planet of hip-hop.
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