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On Tuesday (August 20), Beyoncé introduced her entry into the spirits trade with Sir Davis. The pop icon introduced the information on Instagram, sharing a photograph of herself holding a glass of the brand new whiskey, which pays homage to her great-grandfather, Davis Hogue.
In one other slide, followers obtained their first have a look at the bottle that includes the Golden Horse brand. She captioned the submit, with lyrics from Cowboy Carter Monitor “BODYGUARD”: “Davis is in my bones.” As of the time of this report, the product is offered for pre-order at a value of $89.99 per 750 ml bottle.
SirDavis collaborates with Moët Hennessy and Invoice Lumsden to mix rye with easy barley malt, all in Pedro Ximénez Sherry Aged in wine barrels. The model’s web site promotes the whiskey as a fusion of “spice and wealthy fruit,” and apparently that is extra than simply speak – SirDavis has already received a lot of awards in 2023.
“I’ve all the time been drawn to the facility and confidence I really feel when ingesting fantastic whiskey and wished to ask extra individuals to expertise that feeling,” Beyoncé mentioned in a press launch. “After I found that my great-grandfather had been As a moonshiner, it felt like my love for whiskey was destined, and Lord Davis is my approach of paying tribute to him, uniting us by a brand new shared legacy.
She continued: “By partnering with Moët Hennessy, we’ve created a scrumptious American whiskey that respects custom but additionally permits individuals to expertise one thing new and distinctive within the class. You’ll be able to style it higher than I can inform Yours is even higher—welcome, Sir Davis.
LVMH CEO Bernard Arnault added: “SirDavis will not be solely an inspiring and distinctive American whiskey of which we’re extraordinarily proud. Additionally it is a testomony to LVMH and Beyoncé Knowles-Carter’s unwavering dedication to craftsmanship, custom and innovation. Dedication.
The launch of SirDavis follows Beyoncé’s early foray into hair care with CÉCRED. There are eight merchandise within the vary, together with scalp scrubs, sealing lotions and remedy masks.
