Like many issues I ignore, I knew nothing about Massive Brother Naija a few years in the past. If I hadn’t labored in digital media, I in all probability would not be as acquainted with this present as I’m now. I do know this can be a actuality present. I do know when college students at my college are packed right into a corridor watching What I do know now Because the eviction reveals. I might hear loud noises coming from the halls at any time when one thing large occurred or their favourite roommate was evicted. However I used to be by no means . To me, it is simply one other present like Sport of Thrones or Star Wars that I in all probability cannot be bothered to observe.
I am not alone. I even have associates who will not be . However the distinction between me and these associates is that I am not criticizing the present. My associates hate this present, they are saying, as a result of it distracts from the fact of this nation. I disagree. I don’t suppose actuality TV – among the many many types of leisure media in Nigeria – could make us overlook the fact of who we’re as a rustic and other people. Over the previous few years, Nigeria has skilled ongoing socioeconomic and political turmoil. Even if you wish to stay aloof or apolitical, the powerful financial state of affairs will deliver you again to actuality in a method {that a} present like Massive Brother Naija can’t alienate you.
Sure, Nigerians are caught with the rising price of dwelling. Issues are laborious and costly. Inflation is tightening its neck and stomach. Persons are hungry. Lives are in danger. Unemployment is rising. Gas prices are costly. Life is getting tougher day by day. Sure, these are well-known details, howeverWe are able to watch the present and nonetheless criticize our authorities. We might be entertained and nonetheless be politically conscious. The 2 will not be mutually unique.
It’s okay if discussions come up on the present don’t desire contact actual Social points comparable to gender roles, relationships, and even the financial system. However we should do not forget that it’s not Massive Brother Naija’s duty to unravel Nigeria’s issues. The present is designed to entertain, and it does precisely that. Anticipating actuality TV to unravel the nation’s issues is a misplaced requirement. folks additionally say Issues like “I can not sit on a display and watch different folks” however we additionally watch and Go to Gaga Greater than soccer Or a live performance. Every program is designed for individuals who have an interest. In case you’re not concerned about following or watching the present, this can be a alternative nobody can accuse you of sticking to. You additionally should not blame others for having different opinions.
Some have additionally complained that Massive Brother Naija dominates their social media time, filling their feeds with content material they do not wish to see. However within the age of algorithms, we’ve extra management over our consumption than ever earlier than. If the present’s content material is not to your style, you possibly can mute the hashtag, unfollow the account, or simply scroll previous it. The digital world is huge and various, with one thing for everybody. Complaining about Massive Brother Naija taking over area in your timeline is since you’re not taking full benefit of the instruments accessible to you to handle your on-line expertise.
I believe it’s an unfair criticism to say that BBNaija diverts consideration from urgent nationwide points. Leisure has all the time coexisted with social challenges; It’s as necessary as political or financial points. Folks want leisure not solely to outlive, but additionally to really feel human, related, and expertise pleasure. That is illustrated by the truth that regardless of Nigeria’s financial difficulties, Nigerians nonetheless discover time to observe Massive Brother Naija this In actual fact, the present meets their wants for leisure and social interplay. In the end, Massive Brother Naija is a mirrored image of the society that consumes it. It is probably not everybody’s cup of tea, but it surely serves a goal. It brings pleasure, sparks dialog and supplies a shared expertise for a couple of weeks in an typically divided nation. Those that criticize it as distracting should additionally acknowledge the significance of distraction in a world that always feels overwhelming.
Massive Brother Naija will proceed to air it doesn’t matter what. In case your values or non secular beliefs are unfamiliar to the present, the best response is to disregard it. The present’s existence looks as if a snub to the “seriousness” of the state of affairs within the nation, however maybe the actual insult is the expectation that folks must be in a relentless state of tension, by no means permitting themselves a second to breathe. In a rustic the place survival can typically really feel like a full-time job, a bit leisure isn’t just a distraction, however a necessity. Please let folks take pleasure in what they need.