Picture supply: Korty / Instagram
Three Nigerian digital content material creators featured in Rolling Stone’s 2024 Creator Particular cotieo (Eniola Olanrewaju), Wire mustard (Isaac Olayiwola) and it is too arduous (Maryam Apaokagi) got here into the highlight. Recognized for his or her partaking movies and culturally resonant humor, these creators are praised for “at all times specializing in and succeeding within the Nigerian neighborhood and tradition.”
Korty EO is a YouTuber with over 300,000 subscribers who interviews music artists equivalent to Asa, Tems, Rema and Nigerian footballer Victor Osimhen in her documentary collection Circulate With Korty. She informed Rolling Stone that her “newest pastime is earning profits.” Cody additionally hosts one other present, Love or Lies, the place she units up blind dates for singles.
Koti believes her work transcends borders whereas being rooted in her Nigerian heritage. “I can do that globally and it’ll join with everybody,” Coty mentioned. “However my roots are nonetheless Nigerian.” A part of her motivation to broaden her attain is to construct extra avenues for Nigerian creatives to inform the tales of their communities. “We’re very hard-working, bold folks,” she mentioned. “That is why it is essential to collaborate with different folks from different continents – it simply permits extra folks to see the wonder that is taking place [here]”.
Likewise, Layi Wasabi and Taaooma additionally had a big affect outdoors Nigeria’s borders. He just lately collaborated with British Congo creators Benzo I and british nigerian actor three twenty six In London. Recognized for her humorous portrayals of Nigerian household dynamics and gender roles, Taoma stays true to her roots whereas additionally sharing her want for a Western viewers. She mirrored on her strategy, saying: “They are saying if you wish to win the world, not less than win your neighborhood first,” she recalled. “If you attain out to different locations, your neighborhood helps you. So, that is what I have been attempting to do.
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