Timothy Olameji, The Senior Enterprise Growth Supervisor of inDrive, Nigeria’s main ride-hailing firm, discusses the continued inDrive Rolls-Royce “Dream Journey” marketing campaign. This distinctive occasion provides InDrive customers the unique alternative to journey in a Rolls-Royce at no cost. On this interview, Timothy shares the motivation for the marketing campaign, the advantages for customers, and extra.
Query 1: What was making inDrive to launch the “Dream Journey” marketing campaign?
A: The “Dream Journey” marketing campaign is a part of our ongoing dedication to enhancing service high quality and offering clients with distinctive and unforgettable experiences. The inDrive staff makes use of this initiative to thank shoppers for his or her assist. The corporate is people-oriented; we at all times give again and think about our customers’ wants. By offering consolation and luxurious, we hope to make sure that as we speak’s financial downturn doesn’t have a big impact on bizarre individuals.
We hope our customers will resonate effectively with experiencing this sort of luxurious, even when solely briefly. It’s not nearly transportation; it’s about offering them with an unforgettable expertise.
Query 2: Why is that this initiative launched in Lagos?
A: Lagos is a vibrant metropolis with a vibrant inhabitants and we needed to supply one thing extraordinary, in step with the power of town and our model’s dedication to offering consolation and status. Rolls-Royce symbolizes final consolation and refinement, making it the proper automobile to comprehend this imaginative and prescient.
Query 3: What’s the final aim of this occasion?
A: Occasions are our dedication to satisfying our clients as a result of they arrive first and saying thanks! At inDrive, we’re at all times customer-centric and give attention to offering high-quality companies and distinctive experiences. The Dream Journey marketing campaign is a pure extension of this strategy. We reinforce our model’s dedication to consolation and innovation by providing unique merchandise like Rolls-Royce. It’s additionally a method to stand out in a extremely aggressive market by providing worth past commonplace ride-hailing companies.
Query 4: Will this expertise value the consumer?
A: It prices nothing. That is our approach of thanking them for his or her loyalty and exhibiting them that we worth their patronage.
Query 5: How do you incorporate the financial scenario (gasoline shortages and lengthy queues) into this occasion? Will not it trigger losses to the corporate?
A: InDrive stays dedicated to enhancing affordability, particularly given the present financial situations within the nation. We imagine in equity and giving again to the neighborhood, therefore this marketing campaign. All you must do is journey in model, so we made it free.
Query 6: How lengthy will the “Dream Journey” occasion final?
Reply: The time is from August 17 to August 23, 2024.
Query 7: Is there any chance of extension?
A: Fingers crossed! I do not wish to make any guarantees. maybe. Maybe passengers can later choose premium rides on the app.
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