Sony Music Leisure Korea has signed a worldwide distribution take care of fast-rising Ok-pop administration firm Attrakt Leisure. Their purpose is to broaden the worldwide attain of Fifty Fifty, a lady group that not too long ago needed to rebuild after most of its members stop.
SMEK stated it should: “Lead the worldwide distribution of Fifty Fifty music whereas overseeing world advertising actions and enterprise growth initiatives.” Sony-owned Arista Data will deal with U.S. advertising efforts and distribution.
The collaboration comes simply days earlier than Fifty Fifty releases new music “Starry Evening,” and shortly earlier than the discharge of an untitled new EP in mid-September. The transfer additionally comes shortly after the group reorganized.
Fifty Fifty, which debuts in November 2022, consists of 4 girls and loved cross-border success final 12 months with Cupid. Attrakt reported that the music “is the quickest Ok-pop music to enter the US Billboard Sizzling 100 and the UK Singles Chart”. However all 4 members had been concerned in contract disputes with Attrakt, and three of them selected to depart.
“After the battle, just one authentic member, Keena, returned to the group. Attrakt has since reformed 50 50 as a quintet, including 4 new members: Chanelle Moon, Yewon, Hana and Athena,” Yonhap reported.
“We’re working exhausting to seize 50 50’s new identification and every member’s particular person strengths,” Attrakt stated in a Korean-language assertion on Wednesday.
Bobby Ju, Managing Director of SMEK, stated: “This partnership marks a key second in our Ok-pop technique and we consider that the mixture of fifty Fifty’s immense expertise and our world attain will create a strong power within the music trade.”
“We consider 50 Fifty’s music resonates deeply with audiences world wide, and we’re dedicated to supporting their inventive imaginative and prescient of changing into world superstars. This collaboration is testomony to the thrilling way forward for the Ok-pop trade.”
“With the upcoming launch of the ‘Fifty Fifty’ album on the finish of September, we have now rigorously deliberate a scientific world advertising technique to proceed to push the potential and musical boundaries of Ok-pop to the remainder of the world,” CEO Chun Hong June stated.
