Banijay Asia joins forces with India’s Nadiadwala Grandson Leisure (NGE) to develop authentic collection and movies and adapt worldwide hits for Indian audiences.
Banijay Asia (a part of Banijay Leisure) is led by CEO Deepak Dhar and NGE is led by veteran producer Sajid Nadiadwala. The alliance goals to create premium content material for audiences in India and past.
Nadiadwala is understood for franchises like Housefull and Baaghi, in addition to critically acclaimed movies like Chichhore, Tremendous 30 and Freeway. Current releases embrace “Chandu Champion” and “Satyaprem Ki Katha”. Upcoming is Housefull 5, the most recent installment within the hit comedy collection starring Akshay Kumar and Riteish Deshmukh.
Banijay Asia is understood for variations like The Evening Supervisor (Disney+ Hotstar) and Name My Agent: Bollywood (Netflix), in addition to originals like Dahan (Disney+ Hotstar) and Undekhi (SonyLIV). The corporate’s portfolio additionally consists of widespread unscripted reveals akin to “The Kapil Sharma Present” and “MTV Roadies.” Upcoming reveals embrace Indian variations of “Monk,” “Home” and “Fits.”
“We’re delighted to companion with Sajid Nadiadwala, a visionary whose contribution to Indian cinema is unparalleled,” stated Dhar, founder and group CEO of Banijay Asia and EndemolShine India. “His dedication to filmmaking The ethos and talent to attach with Indian and international audiences makes this partnership fascinating. With Sajid’s artistic imaginative and prescient and our experience in content material creation, we’re able to set new benchmarks within the leisure area.
“At NGE, we’ve at all times been dedicated to offering best-in-class leisure to the Indian viewers,” added Nadiadwala. “Partnering with Banijay Asia to create cutting-edge content material throughout genres and codecs is an thrilling journey for us. Our imaginative and prescient has at all times been to push the boundaries of leisure, and this partnership is a crucial step in direction of attaining that aim.
Mrinalini Jain, Group Chief Growth Officer, Banijay Asia and EndemolShine India stated, “Partnering with Nadiadwala Grandson Leisure gives a novel alternative to mix our strengths in content material improvement with Sajid Nadiadwala’s cinematic imaginative and prescient. His unparalleled experience and creativity The imaginative and prescient is a precious asset of this collaboration and represents a shared dedication to creativity, innovation and excellence in storytelling. Collectively we goal to disrupt leisure by delivering compelling originals and variations that have interaction audiences in India and around the globe. boundaries.
The Nadiadwala household has been within the movie manufacturing enterprise since 1955. Sajid Nadiadwala’s debut as a producer was “Zulm Ki Hukumat” (1992).
