Nike has teamed up with Paris’s iconic Heart Pompidou to host a novel celebration of sport and tradition, opening the “Artwork of Victory” exhibition on July 24. , impressed by the architectural affect of the Heart Pompidou, the Air Max 1 was designed almost 40 years in the past.
The exhibition will characteristic an immersive expertise that transforms the façade of the Heart Pompidou right into a dynamic canvas, highlighting groundbreaking sports activities tales. Complementing this, Nike will host a sequence of interactive sports activities experiences in surrounding out of doors areas, together with working, basketball, international soccer, skateboarding and breaking.
“I feel, for me, the message of this collaboration is that when you could have a good suggestion, go forward and be daring,” says Tinker Hatfield, who sees the Pompidou’s inside-out structure as This was the inspiration for the visible air cushion know-how he built-in. Be at the very least slightly disruptive so folks discover what you are doing. I feel that is true for this constructing and the Air Max 1.
The general public sculpture “Cycloid Piazza” (2024), designed by French artist Raphael Zarka and architect Jean-Benoît Vétillard, provides an inventive contact and can encourage new public engagement with artwork.
The “Artwork of Victory” exhibition will probably be held from July 24 to August 11, celebrating Nike’s heritage and sports activities innovation. Guests can register for the exhibition and be taught in regards to the occasion schedule at Paris.nike.com. Throughout this era, admission to the Heart Pompidou’s exhibitions and everlasting assortment is free for these underneath 26 years of age.
