It is the Kamala Harris impact: Beyoncé, the main Democratic candidate within the upcoming presidential election, carried out her track “Freedom” throughout her first official look as a candidate. “The playback quantity of “has elevated considerably.
On-demand streaming of “Liberty” within the U.S. elevated greater than 1,300% from Sunday to Tuesday, surging from 16,600 streams to 235,400 streams, in keeping with Luminate. “Freedom,” a track from Kendrick Lamar and Beyoncé’s sixth album “Lemonade,” comes as President Joe Biden abandons his re-election bid The shouts rang out the subsequent day when Harris visited her marketing campaign headquarters in Delaware. In keeping with CNN, simply hours earlier than Beyoncé appeared, she accepted using “Freedom” as her exit track.
“Freedom” seems to be a recurring theme track for Harris, who additionally used the track in a marketing campaign video launched earlier at the moment. Though Beyoncé has not formally endorsed Harris for president, she beforehand supported Biden and Harris within the 2020 election and inspired her followers to vote.
Musicians and celebrities have come out in help of Harris because the Democratic presidential nominee. Most notably, Charli XCX tweeted about her current album Brat, “Kamala IS brat,” prompting Harris’ marketing campaign to make use of the file’s visible brand because the title on X (previously Twitter) . Along with Charli XCX, musicians corresponding to Ariana Grande, Olivia Rodrigo, Barbra Streisand and Lizzo have expressed immediately supported or praised her insurance policies.