Veteran media and know-how government Jared Grusd has been named CEO of Gracenote, Nielsen’s content material options division.
Grusd’s first official working day at Gracenote is Monday, July eighth. With Grusd taking on as CEO, Sujit Das Munshi (a Nielsen veteran who has been Gracenote’s common supervisor since November 2022) will function Gracenote’s chief working officer.
Gracenote sells leisure metadata and related ID options for content material navigation and purposes. Nielsen accomplished its acquisition of Gracenote from Tribune Media Co. in 2017.
Grusd was most just lately the co-founder of Ethiqly AI, a venture-backed edtech firm that makes use of synthetic intelligence to “advance human expression and empowerment.” He beforehand served as chief technique officer at banking app Chime and as chief strategist at Snapchat dad or mum firm Snap. Whereas at Snap, Grusd additionally served as head of content material and head of worldwide market growth. Previous to that, he served as CEO of The Huffington Put up (then owned by Verizon) and as chief authorized officer of Spotify.
Earlier in his profession, Grusd served as chief technique and enterprise growth officer for AOL and held senior administration positions at Google. Grusd holds a legislation diploma from the College of Chicago and an MBA from Columbia Enterprise Faculty.
“I’m honored to affix Nielsen and, underneath Sujit’s robust imaginative and prescient and technique, Gracenote has achieved super innovation and development,” Grusd stated in an announcement. “That is an thrilling time as our business is evolving Embracing superior know-how, we’re discovering new methods to associate with clients and enhance the worth we deliver to the market. I am excited to assist outline Gracenote’s subsequent chapter.
Nielsen’s Rao commented: “Gracenote is a crucial a part of Nielsen’s and our technique as we glance to develop in streaming and lead the development of converged TV within the media measurement business. Jared’s background and expertise in enterprise transformation A ardour for enhancing society is aligned with our future, and I’m grateful for his partnership as we rework our business collectively.
