Grammy-nominated artists rack up a staggering 40 million views on Instagram and debut tantalizing trailer Quavo and king’s wool launch their extremely anticipated new music “troublesome” right this moment via Capitol/Interscope/Polydor. directed by Wyatt Spain Winfrey, the video for “Robust” is a mesmerizing fusion that showcases the 2 superstars’ indomitable spirit as they fearlessly discover one another’s musical territories. Set in a rural setting, Quavo and Lana are courageous companions who defy the trials of life. On one aspect, Quavo wields a shotgun whereas Lana holds a guitar, symbolizing their unwavering power regardless of their vastly totally different origins.
“Robust because the scuffs on an outdated pair of leather-based boots / Just like the blue collar, clay angle / Like product of brass. 38 / As robust because the stuff in your grandfather’s glass,” The state lure hook is gone.
After the trailer for Robust was launched, the clip went viral and was picked up by quite a few publications, together with Promoting billboards, Rolling Stone, Spin, Hypebeast, and extra. Quavo and Lana added much more to the dialog once they carried out the music collectively through the singer’s headlining present at Boston’s Fenway Park. The teasing video posted on Instagram grew to become Quavo’s most seen video ever, and Lana’s second most seen video.